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  THE NATIONAL MS SOCIETY...ONE THING PEOPLE WITH MS CAN COUNT ON


news bulletin

Dateline:  December 7,  2000

Taking Stock At Year End--And Giving It

The end of the year is a popular time for giving stock to the National MS Society. In fact, most stock gifts occur during the fourth quarter of the year when many thoughtful donors review their stock portfolios and select the stocks that have appreciated the most and have been held for more than a year. These donors give their stock as a way to make their giving power stretch while receiving something in return. They know that in addition to a break on their taxes, they are giving to help end the devastating effects of multiple sclerosis. 

Many people own appreciated stock-stock that has risen in value in time. For example, Jane has a stock account with a well-known brokerage company. One of her stocks has grown from $15 a share to $75 a share over the past few years. If she asks her broker to sell the stock, she will owe tax on the $60 of appreciation for each share that is sold.

However, if Jane gives the stock to the National Multiple Sclerosis Society, she will avoid this tax on the appreciation and instead receive an income tax deduction on the full value of the stock. What's more, because the National MS Society is a qualified charitable organization, the MS Society can sell the stock and avoid any tax on the appreciation. A win for Jane and a win for over 8,400 area residents who have MS! 

Other important ways of giving to the National MS Society include gifts for a specific program or service of the chapter, gifts of real estate, and gifts in memorial or tribute for a special person or occasion. Please call Chapter Vice President John Scott at 800-548-4611, extension 111, for more information about further giving opportunities. 

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